Falling behind or spilling over the schedule can cause issues, whether it’s your fault, a producer's fault, or a guest not showing up. It's why you'll so often see those big digital clocks in radio studios, so producers can keep on top of everything. There’s time allotted for everything in an average broadcast, down to the last second. Here’s an example of a rough schedule laid out on the broadcast clock. Producers and assistants work hard to keep promos, ads, music beds and more queued up on schedule. Professional stations have a different clock for each show to make sure everything runs consistently day to day. To avoid this, the broadcast clock splits your shows into specific segments, down to the second. Presenters and DJs freewheeled and shows were looser, which led to some great radio. Before that, it was more like the wild west. The idea of the broadcast clock has been around for a while, but in the US it started to become standard in the 1970s at stations like NPR. So the broadcast clock was developed as a way of standardising schedules to squeeze every bit of value out of radio shows. In the UK, too much dead air can even get you fined by Ofcom. We’ve all seen how disastrous it can be when things go off schedule. Behind the scenes you’ve got the real stars of the show producers, assistants and (most importantly) coffee makers keeping everything running smoothly. Ever wonder how stations keep everything on time? DJs and presenters aren’t all experts at winging it, and it’s not divine blessing.
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